At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The PositionKey Responsibilities:主要职责
Medical & Brand Strategy Formulation:
Develop the integrated Medical and Brand Strategy, ensuring a seamless connection between scientific data and brand positioning.
Lead the situational analysis, identify key market opportunities, and define long-term strategic goals for the brand.
Scientific Content Leadership & Knowledge Synthesis:
Synthesize data from major congresses (e.g., ASCO, SABCS, ESMO), clinical publications, and competitive landscapes to maintain a leading-edge understanding of the therapeutic area.
Lead the development of all core scientific content and narratives, including publication plans, scientific communication platforms, and high-level educational materials for HCPs.
KOL Engagement & Insight Generation:
Build and nurture strong, collaborative relationships with national and regional KOLs in the breast cancer field.
Proactively gather critical medical insights through scientific exchange with KOLs to validate and refine brand strategy.
Lead the strategic planning and content development for Advisory Boards and other high-level scientific exchange forums.
Scientific Support for Brand Activities:
Provide deep scientific expertise and guidance for the development of promotional campaigns and materials, ensuring scientific accuracy and strategic alignment.
Act as the primary scientific resource for the cross-functional team (e.g., Sales, Market Access) and the execution-focused Marketing team, ensuring all activities are grounded in robust science.
Qualification and Experience 能力与经验
Education/Qualifications教育程度/所获资格证书
Bachelor above
Medical, pharmacy or biology background preferred
Job Required Competencies岗位所需胜任力
MNC background
Minimum 3-5 years’ experience of Marketing/Sales
2-3 years Pharmaceutical Marketing experience as must
Good communication and presentation skills in Chinese and English (oral and writing)
Strong Project Management capabilities, self-motivated and results-driven
Strong execution capability, strong cross-functional communication
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
Top Skills
What We Do
Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible.
Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.
Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI).
