Pfizer

罕见病领域市场团队负责人

Posted 2 Days Ago

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2 Locations

In-Office

Expert/Leader

Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical

We’re in relentless pursuit of breakthroughs that change patients’ lives.

The Role

Lead rare-disease marketing strategy and a large marketing team across brand management, product development, market research, pricing, communications, sales force effectiveness, and business development. Develop commercial plans, optimize portfolios, manage budgets, use analytics for insights, oversee new product development, build marketing capabilities, support sales growth, and ensure regulatory and organizational compliance within the pharmaceutical industry.

Summary Generated by Built In

Job Summary:
Accountable for developing marketing/business strategies/platforms such as brand management, product development, marketing communications including promotions, pricing, market research and customer service; Use customer insights to prioritize/direct content creation to achieve financial targets. Position requires outstanding communications and leadership skills with proven success in traditional and innovative campaigns across the broad spectrum of marketing channels. Demonstrated ability to develop people and build marketing capabilities.
Responsibilities:

Oversee and direct the efforts of the marketing team which promote GE pipelines and work with sales team to deliver the results;
Develops strategic marketing initiatives for the high value products for which there often is no mechanism for reimbursement;
Responds to the specific needs of the field force, ensuring the sale force deliver the results for business;
Optimize product portfolios and increase revenue generation
Implement and manage marketing budget;
Leverage data and analytics to drive insights;
Modify or redirect business intelligence strategy;
Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth
Oversee the development of new products;
Upgrade marketing capabilities for GE marketing organization;
Ensure compliance with all applicable internal and external standards.

Education and Experience:

University graduate with qualification in Strategy, Finance, Marketing or similar fields - MBA preferred;
10+ years of people leadership experience with demonstrated ability to lead, motivate and provide professional development to a mid to large sized team;
15+ years' experience in Marketing, Strategy, Business Planning, and/or Finance related roles - with particular emphasis on marketing and strategy;
Demonstrated ability to work effectively across cultures and the agility to deliver results quickly in new and unfamiliar situations;
Proven track record of building and executing marketing and commercial plans for growth and mature brands;
Experience in innovative products marketing;
Sale force management;
Deep experience in global and/or China pharmaceutical industry.

Technical Skills Requirements:

Marketing & BD expertise - well-rounded marketing experience in positions of increasing responsibility, with a focus on marketing expansion and identifying emerging market trends;
Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance;
Strategic Agility - Broad knowledge & learning agility to develop clear perspectives on the business opportunities and challenges; Articulately paint credible pictures and visions of possibilities and likelihood; Ability to create competitive strategies and breakthrough plans;
Analytical Skill - Excellent ability to review and use data to develop insights and support decisions;
Innovative - Think out of box with ability to turn new ideas into tangible solutions ; effectively challenge the status quo and bring different perspectives to the local China team;
Dealing with Ambiguity - Effectively cope with changes; Make decision and act without complete information; Comfortable with risk and uncertainty;
Communication - Excellent presentation and influencing skill and ability to interact with high level senior executives internally and externally.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research

Skills Required

University degree in Strategy, Finance, Marketing, or a related field
MBA
10+ years of people leadership experience managing mid- to large-sized teams
15+ years of experience in Marketing, Strategy, Business Planning, and/or Finance, with emphasis on marketing and strategy
Experience working effectively across cultures and delivering results in new or unfamiliar situations
Proven success building and executing marketing and commercial plans for growth and mature brands
Experience marketing innovative products
Sales force management experience
Deep experience in the global and/or China pharmaceutical industry
Marketing and business development expertise, including marketing expansion and emerging market trends
Knowledge of marketing principles, brand, product and service management, sales, and business development
Strategic agility and ability to develop competitive strategies and breakthrough plans
Strong analytical skills using data to develop insights and support decisions
Innovation, ambiguity management, and decision-making skills
Excellent presentation, communication, influencing, and senior executive interaction skills

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The Company

HQ: New York, NY

121,990 Employees

Year Founded: 1848

What We Do

Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.

Why Work With Us

We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.