Dog owners often have their furry friends on their mind. A survey from pet-tracking wearables venture Whistle found in a survey of 1,000 U.S. residents, nearly half of pet owners ranked their pet as a top three concern.
The company, which is part of Kinship, the venture, technology and data division of Mars Petcare, announced this week that it has launched a new wearable for pets that owners can use to track their pets’ whereabouts, health and safety, as reported earlier on VentureBeat.
The Whistle Go and Whistle Go Explore wearable are designed to give pet owners more peace of mind, making it easier for them to be connected via real-time location tracking and improved battery life.
“With the addition of groundbreaking health features, like itching and licking detection and sleep monitoring, Whistle has become an intelligent tool empowering pet owners with new insights that create awareness around our pets’ health and well-being.”
“Whistle Go and Whistle Explore will provide pet owners a new window into their pet’s world by helping answer the top questions owners have regarding their pets, such as location, exercise, and health,” said Whistle CEO Collette Bunton in a statement. “With the addition of groundbreaking health features, like itching and licking detection and sleep monitoring, Whistle has become an intelligent tool empowering pet owners with new insights that create awareness around our pets’ health and well-being.”
Whistle differentiates itself from other pet-tracking device companies with its emphasis on bridging data science and veterinary science. The company is em-”barking” upon a three-year behavioral and health study of over 55,000 dogs.
Helping their dogs maintain an adequate level of activity is another top priority for pet owners who wish to see their pets lead longer, healthier lives. Whistle provides recommendations for a daily amount of activity, in addition to reports on caloric burn, time spent in activity versus resting and more.
For pet owners seeking to keep tabs on their dogs, Whistle Go is $100 while Whistle Go sells for $130.