In recent years no-code platforms have become popular alternatives for budding tech moguls wanting to build applications or websites with little to no coding experience. Platforms like Squarespace have become industry go-to’s and have raised significant capital to further develop the no-code and low-code industry. Now, a DFW startup is getting in on the action.
On Wednesday, Vajro announced it secured $8.5 million in a Series A round to further develop its platform and add new features.
Based in Irving, Vajro is a no-code platform where users can build e-commerce applications without having to write a single line of code. It also features integration with fintech ecosystems such as Klarna, Afterpay and Sezzle. According to Vajro, users can build applications in under an hour and upload them to the iOS or Android app stores all on the startup’s platform.
Vajro was founded in 2018 by Baskar Agneeswaran and Niwin Santhosh and has since built an internal team of 150 people. According to the company, a portion of the new funding will be used to double its headcount over the next year.
Agneeswaran said in a statement that the new capital will be used to continue the development of the platform and to add more e-commerce integrations into the company’s repertoire.
The Series A round was led by Five Elms Capital, a VC firm based in Kansas City that typically invests between $5 million and $75 million in B2B startups.
“Most e-commerce stores are optimized for desktop web traffic while 80 percent of traffic is coming from mobile devices. Vajro solves this problem by reducing the friction of traditional mobile commerce, quickly and effectively,” Daniel Bjornson, a partner at Five Elms Capital, said in a prepared statement. “Our partnership will allow the team to continue to invest in the product and drive increased mobile sales for their clients.”