With the holiday season in full swing, individuals and organizations alike often close out the year with charitable deeds most often through donations to nonprofit organizations. Plano-based iDonate, a software startup that facilitates donations to nonprofits, announced on Tuesday it secured $15.2 million in a Series B funding round.
Founded in 2010, iDonate’s platform provides digital giving solutions for nonprofits that enables them to receive donations from individuals through various means; web, mobile, text and even non-cash donations can be processes through the digital platform. The platform also provides organizations with detailed real-time data to manage fundraising campaigns.
According to a prepared statement by the company, organizations that use iDonate’s platform see significant increases in donations because they are able to attract new donors.
“Our mission has always been to help nonprofits stand out by creating incredible giving experiences,” iDonate CEO Ray Gary said in a statement. “Today, donors expect an experience much like those at Uber, Amazon or Netflix. We have sought to eliminate tedious administration tasks and hard-to-understand systems, all for the ease of leveraging data intelligence in a multi-system, multi-tier organization. With this investment from MissionOG, we can now leverage the strength of our core platform to attract, retain and grow donors in a socially networked world.”
The latest funding round was led by MissionOG, a VC firm focused on startups in the fintech, data platforms and software industries. The round also included participation from The Miles Foundation and PerformanceEdge Partners, both of whom have previously invested in iDonate.
Since launching, iDonate has raised $42.7 million in funding, according to Crunchbase.
According to the company, the new capital will be used to accelerate sales and marketing as well as add new features to the platform.
“We’re thrilled to partner with and be a part of the journey with the iDonate team to simplify and accelerate giving to so many worthy global causes,” Andy Newcomb, MissionOG managing partner, said in a statement. “With digital giving beginning to generate the kind of momentum that we’ve witnessed in consumer e-commerce, we now see the rapid shift that organizations are making from offline to online donation management. iDonate’s team, platform and unique approach will serve them well as they continue to scale their business.”
Newcomb is also set to join iDonate’s board of directors.
Guide Dog Foundation, Midwest Food Bank, International Mission Board, Jewish Federations and Jefferson University are some organizations using iDonate’s digital giving platform.