Teams at Zinc

Generate and qualify outbound pipeline across upper mid-market and small enterprise accounts. Conduct strategic cold calling, emailing, and LinkedIn outreach; research accounts, map buying groups, engage senior stakeholders, qualify leads, and progress deals with account executives. Partner with Marketing and Partnerships on campaigns and events, while using HubSpot, Outreach, Sales Navigator, and GTM automation to improve targeting and sequencing.

Own and execute paid media strategy across LinkedIn, Meta, and emerging channels for B2B SaaS demand generation. Manage budgets, launch and optimize campaigns, run structured tests, and connect advertising performance to leads, pipeline, revenue, and ROAS. Maintain tracking frameworks and reporting in HubSpot, Dreamdata, and analytics tools. Collaborate with Social, Content, Creative, Sales, and commercial teams on account-based marketing and performance-led creative.

Own the customer-facing integrations experience across pre-sales, onboarding, setup, troubleshooting, enablement, and go-live. Support HR and IT teams with credentials, field mapping, permissions, sandbox testing, and API-related issues. Investigate sync failures and mapping errors, escalating clearly to Tech. Build and maintain integration documentation, knowledge bases, capability matrices, and training. Partner with Product and Tech on new integrations, testing, partner launches, and feedback-driven improvements.