Teams at YPM, Inc.

Manage paid and organic social media strategies, influencer campaigns, campaign setup, creative development, testing, optimization, reporting, and KPI tracking for agency clients. Build client relationships, identify growth opportunities, coordinate with creative and marketing teams, negotiate influencer partnerships, and stay current on social platforms, trends, tools, and technologies.

Designs branded digital assets and user experiences for websites, mobile banners, social media, microsites, landing pages, email campaigns, and paid digital media. Maintains brand standards, collaborates with marketing and leadership teams, develops presentations and proposals, and manages multiple design projects while ensuring polished, strategic, and engaging outcomes.

Manages digital media campaign operations, including planning, placement, asset coordination, budget pacing, vendor communication, reporting, and deadline tracking. Collects and analyzes campaign data, performs statistical analysis, identifies trends, and recommends optimizations to improve client KPIs. Prepares client-facing reports and meeting materials while translating complex marketing insights into clear recommendations.