Teams at YPM, Inc.

Develop and manage paid and organic social media strategies and influencer campaigns for clients. Responsibilities include campaign planning, ad creation, quality control, budget pacing, testing, reporting, pixel optimization, KPI tracking, client relationship management, influencer negotiations, creative collaboration, and cross-channel marketing integration. The role also identifies growth opportunities, monitors platform trends, and applies emerging technologies and tactics to improve campaign performance and client results.

Manage, optimize, and report on paid digital campaigns across Google and Microsoft platforms (Search, Display, Performance Max, YouTube, Local Service, Demand Gen). Build media plans, communicate with clients and Google reps, mentor junior team members, perform testing and landing page optimization, and ensure campaigns meet KPI and budget goals.

Build, maintain, test, and optimize responsive websites across CMS platforms. Perform QA, implement technical SEO and analytics (GTM/GA4), integrate CRMs and marketing tools, troubleshoot front- and back-end issues, and support ongoing website operations for multiple client accounts.