Teams at YMCA of Catawba Valley

Leads YMCA-wide marketing, communications, brand management, digital campaigns, public relations, community engagement, and philanthropic storytelling. Develops marketing strategies, oversees digital channels and promotional content, builds community partnerships, manages vendors and budgets, and uses analytics and performance dashboards to improve membership, program enrollment, fundraising, and organizational visibility.

Leads implementation and academic direction of YMCA 21st CCLC grant programs across multiple sites. Supervises staff, oversees academic programming, budgets, grant compliance, reporting, monitoring, evaluation, family engagement, staff development, and continuous improvement. Builds relationships with schools and community partners, conducts site reviews, addresses operational and compliance issues, and ensures grant-funded activities and deliverables align with approved plans and requirements. Requires travel across multiple counties using a personal vehicle.