Teams at Yepoda

Own and grow strategic creator partnerships in the German market, driving revenue, visibility, and performance through influencer campaigns. Responsibilities include prospecting and negotiating partnerships, managing creator and agency relationships, analyzing campaign KPIs, identifying growth opportunities, and collaborating with Paid Media, Brand, Creative, and E-Commerce teams to improve ROI and exceed business targets.

Develops data-driven creative strategy for paid social growth. Creates briefs, copy, storyboards, testing roadmaps, persona-based concepts, and platform-specific creative playbooks. Analyzes performance metrics, identifies winning hooks and trends, coordinates design, production, influencer, and media teams, and advises on landing-page alignment and CRO. Presents creative performance reviews and translates campaign insights into actionable direction.

Own Yepoda’s company-wide analytics function and data product roadmap. Translate commercial questions and D2C metrics into prioritized data products, requirements, user stories, and repeatable analyses. Establish KPI, reporting, BI, and decision-support standards while partnering with stakeholders, data engineering, and analytics teams. Lead discovery, experimentation, and development of self-service analytics and ML-enabled capabilities that deliver commercial impact.