Teams at Yamibuy

Support social media content creation, publishing, influencer marketing, campaigns, trend research, and performance analysis, primarily for Rednote and Chinese social media channels. Create short-form videos, photos, captions, and campaign materials; coordinate influencer outreach and student ambassadors; monitor engagement metrics; and assist with events and broader marketing initiatives.

Manages English-site campaigns, ecommerce optimization, customer acquisition and retention initiatives. Develops campaign calendars, landing pages, offers, loyalty programs, and growth strategies. Partners with cross-functional teams to execute campaigns, analyzes traffic and conversion metrics, identifies optimization opportunities, and coordinates multiple operational projects. The role also performs quality assurance and supports customer engagement through relevant channels, partnerships, content, and campaigns.

Analyzes retail, e-commerce, platform, and user data to generate business insights, improve user experience, and support growth. Translates data needs into reporting systems and data products, partners with data engineers on the data platform, and promotes data-driven decision-making across business teams.