XYXX is a leading men's premium lifestyle brand that specializes in underwear, loungewear and athleisure, made from distinctly premium fabrics and gives them a fashionably well-designed edge using cool colors, quirky prints and stellar designs for the discerning Indian man. With its innovation-driven product play, XYXX focuses on technological prowess to deliver exceptional quality, hyper functionality as well as affordability. XYXX has a robust pan-India presence with over 18,000 touchpoints through top MBOs alongside a strong Modern Trade presence with Shoppers Stop amongst others as well as EBO’s in multiple key cities including Mumbai and Indore. XYXX products are available on the website www.xyxxcrew.com and consistently rank amongst the top 3 in most product categories on 14+ leading e-commerce marketplaces including Amazon, Flipkart, Myntra and Ajio.