Teams at XTIVIA, Inc.

Designs and guides enterprise marketing technology solutions across architecture, integration, implementation, and continuous improvement. Translates business needs into scalable technical designs, develops roadmaps, evaluates technologies, and communicates risks and tradeoffs. Applies AI and machine learning to personalization, customer engagement, analytics, automation, and decision-making. Partners with business and technical stakeholders across complex systems, APIs, data sources, and customer-facing platforms.