Teams at XpertReach

Leads end-to-end design, development, validation, compliance, cost optimization, and commercialization of kitchen and electrical appliances. Oversees R&D, product architecture, manufacturing support, supplier technical development, reliability testing, and value engineering. Manages engineering, design, and R&D teams while coordinating with quality, procurement, production, marketing, and sales to deliver innovative, safe, reliable, cost-effective products.

Owns the Chimneys and Hobs category, including business strategy, P&L, revenue, profitability, sales growth, channel expansion, product portfolio, marketing, distribution, and cross-functional execution. Leads sales, marketing, product, and category teams; drives new product development, market share, brand positioning, partner relationships, product availability, quality, customer satisfaction, and leadership development.

Own the Chimneys and Hobs category’s strategy, P&L, sales, distribution, product portfolio, marketing, and growth. Lead channel expansion, new product development, pricing, positioning, brand-building, cross-functional execution, customer satisfaction, and business performance. Manage teams across sales, marketing, product, and category functions while establishing targets, developing talent, and driving profitability and market share.