Teams at XM

Plan, execute, and optimize performance marketing campaigns; conduct audience research and segmentation; analyze data and KPIs to improve ROI; prepare performance reports and recommendations; perform competitor analysis; collaborate with stakeholders; manage multiple projects and stay current with industry trends and tools.

Analyze large datasets using statistical methods and EDA to uncover trends; build reports, dashboards, and visualizations; support ML model evaluation; collaborate with cross-functional teams and ensure data quality, reproducible analytics, and documentation.

Lead and coordinate Nigeria-specific marketing: develop strategies, run demand and lead-generation campaigns, evaluate KPIs, support market research, events, and regional marketing projects.