Xero Leadership

CEO Sukhinder Singh Cassidy has more than 25 years of experience as a CEO, digital leader and board member and held roles at companies like Google, Amazon, Upstart and StubHub in addition to founding the online shopping platform, Joyus. With a bachelor’s degree in arts, business administration and management from Western University in Ontario, Canada, she served on the boards of Ericsson, Tripadvisor, Urban Outfitters, Stitchfix and J.Crew. In an interview with Forbes Australia, Cassidy described how she has navigated her career journey so far, sharing that small risks — and overcoming challenges — have been fundamental to her success. “I think I’ve had more failure than the average person,” she said.

Chief Revenue Officer Ashley Hansen Grech holds more than 20 years of technology, fintech and payments experience. She leads Xero’s global go-to-market functions, including sales operations, regional managing directors and leadership, and customer experience. With a bachelor’s degree in international studies and a master’s of business administration from the University of Chicago, Grech held various roles before joining Xero, including chief operating officer at Recharge and global head of sales at Square. She is currently a director on the board of Spreedly, a payments orchestration platform provider.

Jeff is responsible for leading Xero’s people experience function globally. He is an established global technology and software human resources executive, multi-time Chief People Officer, board member and advisor with more than 25 years’ experience. His experience includes Chief People Officer positions at McAfee, Zynga and GoPro. Jeff holds an MBA from UCLA Anderson School of Management and a Bachelor of Sociology from UCLA. Jeff is a US-based executive, but spends much of his time in Xero's offices in Australia and New Zealand and around the world.

Chief Marketing Officer Michael Strickman is in charge of driving Xero’s direct customer and partner activities, growing its reputation and deepening its connection and engagement with customers and communities. With more than 20 years of global marketing experience, he has held various positions at multiple companies, including vice president of performance marketing and growth at Uber and vice president of traffic acquisition and measurement at Tripadvisor. Strickman holds a bachelor’s degree in applied mathematics from Brown University. Between 2001 and 2011, he served as chief technology officer and co-founder of ChoiceStream, an online personalization and programmatic advertising provider.