Teams at Xapads Media

Manage end-to-end Indian and international payroll operations, including salary processing, deductions, tax calculations, TDS, EPF and ESI filings, investment declarations, statutory compliance, reconciliations, audits, and year-end activities. Operate Zoho Payroll and Zoho People, coordinate with global payroll platforms and vendors, maintain accurate records, resolve employee queries, and collaborate with HR, Finance, consultants, and authorities across multiple geographies.

Manage Xapads Media’s global social media channels across LinkedIn, Instagram, Facebook, and Twitter. Responsibilities include creating and editing platform-specific content, copywriting, scheduling and publishing posts, maintaining content calendars, researching trends, using AI tools, collaborating cross-functionally, and tracking engagement, reach, and website traffic through regular performance reports.

Manage end-to-end YouTube advertising campaigns across Google Ads and DV360, including setup, pacing, budget allocation, optimization, reporting, attribution, and policy compliance. Execute branding and performance campaigns across varied video formats, applying Pulse contextual targeting and brand-safety controls. Analyze KPIs such as ROAS, CPA, VTR, VCR, CPV, and conversion metrics while supporting global, multi-market campaign portfolios.