Teams at WRS Health

Develop and execute B2B SaaS marketing strategies using HubSpot, AI-powered automation, analytics, and data science. Manage marketing workflows, campaigns, email programs, website optimization, attribution, A/B testing, and dashboards to improve pipeline, conversions, and revenue. Lead cross-functional marketing operations projects, maintain data quality, document repeatable processes, and align Marketing, Sales, and Customer Service teams.

Leads human-centered design for healthcare software by conducting qualitative research, mapping clinical and operational workflows, creating prototypes, facilitating workshops, and running usability tests. Partners with product, engineering, and leadership teams to improve safety, accessibility, and usability, including AI-assisted clinical features. Builds the organization’s HCD practice, supports ONC safety testing, ensures WCAG and Section 508 compliance, and mentors designers and researchers.

Develop and execute B2B SaaS marketing strategies using HubSpot, AI-powered automation, analytics, and data science. Manage marketing workflows, email campaigns, website optimization, lead scoring, attribution, A/B testing, dashboards, and data hygiene. Lead cross-functional marketing operations projects, document repeatable processes, and improve pipeline, conversion rates, revenue, and operational efficiency.