Teams at WPP

Execute and optimize programmatic media campaigns across DSPs, manage budgets, billing, creative trafficking, reporting, and publisher relationships. Analyze performance against KPIs, troubleshoot programmatic deals, develop expertise in digital advertising technologies, and communicate with cross-functional account teams. Train, onboard, manage, and review entry-level team members.

Leads measurement strategy for outcome-based media programs, including incrementality studies, A/B testing, campaign analytics, forecasting, and partner evaluation. Connects programmatic execution and DSP data to business outcomes, pricing, optimization, and strategic decisions. Manages and develops a team of Associate Directors and Analysts while advancing measurement capabilities involving AI, clean rooms, personalization, and cross-platform analysis.

Manage paid social media strategy, planning, execution, and optimization across multiple platforms and client accounts. Develop media plans, create performance reports and client presentations, coordinate campaign deployment across teams, and oversee ad creation and optimization. The role also involves managing multiple clients, collaborating cross-functionally, applying web analytics and performance marketing knowledge, and leading a team.