Teams at WPP-Scangroup

Plans, executes, monitors, and optimizes digital media campaigns across paid social, search, display, video, programmatic, and influencer platforms. Analyzes performance data, manages budgets and pacing, prepares client reports, and presents recommendations. Builds client and stakeholder relationships, coordinates integrated campaign delivery, supports operational processes, and guides junior team members while ensuring campaigns meet performance objectives and KPIs.

Develops and delivers communications and brand strategies for agency clients. Conducts research, analyzes consumer and market insights, creates strategic recommendations, facilitates workshops, and presents ideas to clients. The role coordinates with data, media planning, implementation, and creative teams; monitors category trends and innovations; and ensures media plans align with approved strategies across multiple client projects.

Analyzes consumer behavior, cultural trends, social media activity, audience engagement, campaign performance, and market data to develop strategic insights and actionable brand recommendations. Builds reports and dashboards, supports campaign planning and optimization, and collaborates with strategy, creative, media, social, influence, and client service teams to improve brand relevance and business performance.