Teams at Workyard

Own paid acquisition across Google and Meta: plan and run campaigns, manage budgets and targeting, optimize landing pages, build creative tests, use AI for ideation, and report results to drive CAC, pipeline and ROAS targets while collaborating with growth, content, SEO and analytics.

Work on the Growth team to rapidly design, build and iterate front-end experiments that validate activation ideas. Implement MVP tests, instrument analytics, choose the shortest technical paths, prioritize experiments, and ship quickly within an autonomous pod.

Own strategy, discovery, definition, delivery, and adoption for one or more product lines. Run regular customer discovery, build prototypes, define success metrics, partner closely with engineers, own GTM collateral and pricing input, and measure adoption post-release to iterate.