Teams at Wolverine Worldwide

Develop and execute global, full-funnel brand campaigns for Sweaty Betty across core markets. Own campaign strategy, creative briefing, production, activation, budgets, measurement, organic social planning, product storytelling, and culturally relevant content. Collaborate with Creative, Growth, eCommerce, PR, CRM, Retail, Wholesale, and global teams. During maternity cover, lead the influencer programme, including strategy, talent, agency relationships, integration, delivery, and team management.

Writes engaging, on-brand copy across websites, product pages, emails, advertisements, blogs, and community content. Responsibilities include creating SEO-friendly articles, developing copy ideas, researching products, maintaining product directories, and collaborating with web, brand, and cross-functional teams. The role requires strong storytelling, editing, grammar, commercial awareness, attention to detail, and the ability to manage multiple projects in a fast-paced environment.

Manages account-level sales forecasting and planning for wholesale accounts. Analyzes historical sales, market trends, bookings, shipments, and inventory needs to support financial targets and revenue growth. Partners with Sales, Finance, Merchandising, Demand Planning, and Supply Chain on forecasts, account plans, reporting, product launches, and seasonal transitions. Maintains forecasting templates and improves planning tools and processes while providing variance analysis and recommendations.