Teams at WildBrain

Lead global communications for WildBrain franchises, developing integrated consumer, trade and B2B campaigns to drive awareness, licensing, retail and commercial outcomes. Manage media relations, partnerships, influencers, agencies, measurement, and provide strategic counsel and issues management across cross-functional teams.

Lead and deliver multiple location-based and experiential projects from concept to launch. Manage creative development, schedules, budgets, approvals, risk mitigation, vendor selection, and stakeholder communications across licensors, licensees, and cross-functional teams. Coordinate design reviews, launch readiness, and post-project assessments while supporting business development and account continuity in an international, IP-driven environment.

Lead end-to-end hardlines product development for WildBrain IP in China: set product strategy and roadmaps, manage concept-to-mass-production workflows (costing, CMF, prototyping, tooling, packaging, compliance), align licensees and factories, run stage-gate governance, apply 3D and real-time creative tools for visualization, and ensure on-time commercial launches while maintaining brand integrity and quality standards.