WhyGolf
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Own creative development for the WhyGolf App and training-aid business, translating business goals into campaign concepts, copy, static designs, short-form video, app animations, motion graphics, and finished advertising assets. The role independently manages projects from brief through delivery, maintains visual consistency, uses AI tools, develops creative variations for testing, and improves work based on performance feedback. Collaboration with agencies or creators may occur, but the lead retains ownership of final creative output.
