Teams at Whiskey Library LLC

Lead end-to-end UX for DTC eCommerce and subscription experiences, conducting user research, creating flows, wireframes, prototypes, and high-fidelity designs. Drive conversion and retention through CRO, analytics, and A/B testing. Build and maintain design systems, collaborate with engineering and marketing, mentor designers, and own projects from concept to execution.

Own and execute Whiskey Library's retention engine across email and SMS using Klaviyo. Build lifecycle flows, campaigns, segmentation, churn recovery and offers for subscribers. Partner with founder, developer, and acquisition teams, monitor retention KPIs, manage deliverability, and iterate strategy to improve LTV and reduce churn. Remote in Latin America with US Eastern hours overlap.

Lead conversion rate optimization across the full DTC ecommerce funnel: build landing pages in Replo, develop and run A/B tests, analyze results with GA4/Triple Whale/Hotjar, define hypotheses and KPIs, optimize post-purchase flows (upsells, order bumps, email capture), document learnings, and continuously improve funnel performance.