Teams at WEX Inc.

Leads strategy and execution for benefits administration and enterprise identity products. Defines roadmaps, writes epics and user stories, manages backlogs, aligns cross-functional stakeholders, validates customer needs, and drives adoption, ROI, margin, and market growth. Requires expertise in Agile delivery, user-centered design, customer advisory boards, SaaS/web/mobile products, and benefits administration or health and benefits.

Develop and execute lifecycle and retention marketing strategies for B2B mobility customers. Lead multi-channel campaigns that improve engagement, product adoption, usage, satisfaction, and retention. Collaborate with business and digital marketing stakeholders, manage campaign risks, budgets, and deadlines, and measure performance through customer, revenue, churn, and retention metrics. Use segmentation, marketing automation, analytics, and AI tools to optimize campaign effectiveness and investment.

Manage the full lifecycle of employer benefit plans, including setup, maintenance, closures, participant balances, employer accounts, and enrollment or contribution files. Resolve complex tier-three escalations, troubleshoot product and system issues, coordinate with internal teams and external partners, and maintain compliance with security policies and HIPAA. The role also supports peer training, process improvements, workflow efficiencies, special projects, and positive customer experiences.