Teams at Wellness Pet Company

Lead sourcing of raw materials and ingredients across multiple sites: monitor commodity markets, run RFx and negotiations, develop category strategies, manage suppliers and contracts, forecast KPIs, resolve supply disruptions, and mentor a Procurement Analyst while partnering cross-functionally to support NPD and manufacturing.

Use consumer and category insights to drive go-to-market strategies for dog treats and dog food. Analyze Nielsen/IRI data to report performance, identify opportunities, lead cross-functional product launches, and support annual brand plans, marketing campaigns, promotions, merchandising, and distribution to grow the brand.

Lead consumer- and category-insight-driven brand strategies for the dog food business. Analyze performance and trends, identify opportunities, lead cross-functional launches, execute annual brand plans, and support growth objectives.