Teams at The Weather Company

Own lifecycle marketing strategy and hands-on execution across onboarding, activation, engagement, retention, and winback. Build and launch segmented, personalized email, push, and in-app campaigns; manage templates, triggers, QA, deployment, reporting, and testing. Partner with Product, Data, Design, and Product Marketing to improve adoption and engagement. Analyze user behavior, develop re-engagement journeys, write lifecycle copy, maintain program standards, and use AI tools to improve campaign production and reporting.

Own lifecycle marketing strategy and hands-on execution across onboarding, activation, engagement, retention, and winback. Build and launch personalized email, push, and in-app campaigns using segmentation, triggers, automation, and testing. Manage templates, QA, deployment, reporting, and lifecycle documentation while partnering with Product, Design, Data, and Product Marketing. Analyze user behavior, optimize journeys, write messaging, and use AI tools to improve campaign production and performance.

Own technical and scientific delivery of consumer weather verticals: build data pipelines and production APIs from model output, integrate LLM-driven content generation, collaborate with research scientists for evaluation and operationalization, and shepherd experiments from labs into flagship products while partnering with product, design, and engineering.