Teams at The Weather Company

Build and maintain full-stack aviation applications: design REST APIs, create performant React visualizations, work with Go/Node/.NET backends, manage MongoDB and SQL Server data, deploy and monitor services on AWS, participate in on-call rotation, and collaborate in an agile team to ensure reliability and quality.

Build and run a new consumer Product Marketing function. Own go-to-market strategy and end-to-end launches for web and mobile: audience definition, positioning, channel plans, execution, measurement, and iteration. Align cross-functional partners (Product, Lifecycle/CRM, Analytics, Comms, Brand, Performance), establish launch processes, calendars, templates and playbooks, and drive sustained engagement and adoption through data-informed storytelling and integrated campaigns.

Lead cross-platform user acquisition for iOS and Android: own app store strategy, build paid acquisition playbooks across programmatic, search, and social, manage external agencies, ensure tracking and attribution (CAPI, Floodlights, MMPs), optimize funnels and landing pages, analyze cohort LTV to drive sustainable subscription growth, and hire/scale a growth team.