Teams at Wati

Plan, write, and optimize blog content and landing pages for organic discovery and conversion. Conduct keyword research and on-page SEO, manage email marketing/automation flows, create market education with CS and Sales, monitor content performance, and collaborate with marketing, design, and product to align messaging and brand.

Lead affiliate and influencer demand generation across LATAM, build and scale affiliate/influencer programs, manage social and community presence, run employee advocacy, produce performance reports, monitor brand sentiment, and collaborate with cross-functional teams to integrate partner channels into the acquisition funnel.

Partner with Product to analyze product usage and behavioral data, identify monetization and expansion opportunities, build business cases and GTM plans, execute launches and activation improvements, and own KPIs tied to product-led revenue while aligning sales, product, and marketing.