Teams at VML MAP

Leads client-facing marketing technology engagements from technical discovery and solution architecture through implementation, testing, QA, and troubleshooting. Builds experimentation programs in Adobe Target; architects AEP, Real-Time CDP, identity, segmentation, data ingestion, Web SDK, datastreams, and personalization solutions; and designs tag management and data layers. Diagnoses end-to-end browser, identity, data flow, and reporting issues while advising technical and non-technical stakeholders on scalable, maintainable customer experience solutions.

Leads the US agentic AI consulting business, advising C-level clients, shaping AI ecosystems, developing ROI cases, overseeing delivery and governance, winning multimillion-dollar programs, and building a high-performing AI consulting team. The role combines strategic advisory, solution architecture, portfolio oversight, responsible AI governance, thought leadership, and commercial growth across marketing, CX, and technology engagements.

Leads end-to-end delivery of global CRM and loyalty programs, including personalized campaigns, project governance, scopes, timelines, budgets, status reporting, and executive presentations. Manages enterprise client relationships and coordinates developers, data scientists, creative designers, and project managers across multiple regions. Ensures complex marketing automation and customer engagement initiatives are delivered on schedule, within budget, and to high standards.