Visualsoft Benefits Overview

Executes SEO and digital PR activities across client accounts, including technical and content audits, keyword research, on-site implementation, journalist outreach, media list building, press asset support, coverage tracking, and performance reporting. Pulls data from GA4, Search Console, and rank-tracking tools, performs quality control, and supports Account Directors while developing broader strategic and technical expertise.

Owns paid social strategy, execution, optimization, performance reporting, and client retention across a portfolio of accounts. Acts as the senior strategic client partner, driving growth, ROAS, account profitability, satisfaction, and expansion opportunities. Requires extensive expertise in Meta and strong proficiency across Pinterest, TikTok, social analytics, measurement, forecasting, and management tools. The role also oversees workflows, quality control, cross-functional collaboration, presentations, and continuous improvement of paid social campaigns.

Leads social media strategy and delivery for a portfolio of agency clients. Responsibilities include developing multi-channel strategies, managing client relationships, integrating organic, paid, creator, and community programs, analysing performance, improving ROI, retaining and expanding accounts, overseeing workflows and quality, mentoring team members, and presenting recommendations to senior stakeholders.