Teams at VisionPoint Marketing

Develop and implement CRM strategies for higher education clients. Responsibilities include auditing CRM systems, designing workflows and communication journeys, managing data and integrations, optimizing marketing automation, creating analytics and reporting, and improving customer journeys. The role combines strategic consulting with hands-on CRM implementation across platforms such as Slate, Element451, Salesforce, and HubSpot. It also involves client collaboration, project planning, solution development, and supporting business development presentations.

Manage the full lifecycle of marketing and advertising projects, including planning, budgeting, timelines, resources, execution, KPI tracking, profitability, and closure. Serve as the primary client contact, coordinate cross-functional teams, communicate project status, resolve issues, and ensure work meets scope, budget, quality, and performance goals. Build client relationships, identify expansion and renewal opportunities, and connect project outcomes to broader business objectives.

Manage and optimize internal systems including ClickUp and HubSpot, maintaining permissions, workflows, automations, dashboards, integrations, documentation, and data quality. Support revenue operations through accurate pipeline, forecasting, utilization, and reporting data. Provide QA, user training, resourcing support, troubleshooting, and process improvements while partnering cross-functionally to improve operational efficiency and system scalability.