Teams at VeSync

Build and own a lifecycle marketing program for a pre-launch wellness and technology membership brand. Develop email and SMS journeys across acquisition, conversion, post-purchase, adoption, renewal, and win-back. Manage segmentation, personalization, campaigns, testing, conversion and retention metrics, platform setup, templates, data integrations, and claims-compliant messaging while collaborating with Product, CX, MarTech, DTC, growth, brand, and creative teams.

Own the Shopify Plus ecommerce path to purchase, including landing pages, product pages, checkout, membership signup, roadmap, CRO, A/B testing, campaigns, SEO, lead capture, and conversion reporting. Lead web development partners and ecommerce producers, write technical specifications, manage integrations, and connect paid, lifecycle, MarTech, and analytics efforts. Launch and continuously improve a pre-launch DTC site for a wellness technology brand.

Leads Levoit’s end-to-end growth marketing strategy across paid, owned, partnership, influencer, affiliate, DTC, Amazon, and retail-supported channels. Oversees customer acquisition, performance marketing, creative testing, e-commerce conversion optimization, lifecycle retention, analytics, budgeting, and agency management. Builds and develops a high-performing growth organization while improving customer acquisition efficiency, conversion, retention, repeat purchases, and lifetime value.