Teams at Versaterm, Inc.

Owns Marketo, Salesforce marketing operations, CaPDB market intelligence data, funnel governance, campaign execution, attribution, reporting, and data quality. Leads lead scoring, routing, lifecycle management, system enhancements, QA, vendor data programs, and cross-functional projects. Provides guidance and informal mentorship to junior team members while partnering with Sales, Revenue Operations, Marketing, Analytics, and GTM Systems to improve pipeline performance and operational scalability.

Own Marketo, Salesforce marketing operations, CaPDB account intelligence, data governance, funnel management, attribution, reporting, and campaign enablement. Lead data-quality programs, segmentation, lead scoring, routing, QA, system optimization, and cross-functional projects. Partner with Sales, Revenue Operations, Analytics, and Marketing while mentoring junior team members and supporting scalable processes.

Owns Marketo, Salesforce marketing operations, CaPDB account intelligence, data governance, funnel optimization, attribution, reporting, and campaign execution. The role manages lead scoring, routing, lifecycle stages, system integrations, data quality, vendor enrichment programs, and cross-functional projects. It also provides team guidance, campaign QA, training, documentation, and process improvement across Marketing, Sales, Revenue Operations, and Analytics.