Teams at Versaterm, Inc.

Leads strategy and execution for B2B SaaS demand generation programs that build awareness, nurture leads, and drive qualified pipeline and revenue. Owns campaign calendars, marketing automation, CRM execution, content and messaging, cross-functional alignment, budgets, KPIs, reporting, and ROI optimization. Partners with Sales, Product, and Customer Success, mentors colleagues, and develops scalable demand generation frameworks and best practices.

Leads strategy and execution for B2B SaaS demand generation programs that build awareness, nurture leads, and drive qualified pipeline and revenue. Owns campaign planning, marketing automation, CRM usage, content development, cross-functional go-to-market alignment, budget management, KPI reporting, and ROI optimization. Partners with Sales, Product, and Customer Success, represents Marketing in strategic initiatives, and mentors colleagues.

Leads B2B SaaS demand generation strategy and execution to build awareness, nurture leads, and drive qualified pipeline and revenue. Manages marketing automation, CRM campaigns, webinars, content, budgets, calendars, KPIs, and ROI reporting. Partners with Sales, Product, and Customer Success on positioning, launches, and market expansion. Leads complex cross-functional initiatives, influences without direct authority, mentors colleagues, and develops demand generation best practices.