Teams at Verndale

Owns direct-response creative strategy for 4–7 DTC client accounts. Responsibilities include writing ad scripts and briefs, analyzing paid social performance data, developing testing frameworks and creative roadmaps, conducting competitor and trend research, translating insights into iterations, coordinating designers and editors, managing client approvals, and presenting creative updates. The role also requires daily use of AI tools, creative quality assurance, and collaboration with account managers and media buyers.

Owns performance creative strategy for 4–7 DTC client accounts, including direct-response scripts, briefs, testing frameworks, competitor research, creative roadmaps, and weekly ad performance analysis. Translates metrics into iteration strategies, collaborates with designers and editors, manages client approvals, presents creative updates, identifies asset needs, and uses AI tools to accelerate research and scripting while maintaining quality and confidentiality.

Create conversion-focused email, SMS, landing page, advertising, and other marketing copy for eCommerce brands. Develop campaign concepts and messaging angles, use AI tools for research and drafting, refine AI-generated content, and maintain brand quality. Collaborate with strategists, designers, project managers, copywriters, and account teams while managing multiple clients, deadlines, feedback, and evolving AI workflows.