Teams at VCA Northview Animal Hospital Specialty Referral Center

Owns and optimizes multi-channel recruitment marketing campaigns across the candidate journey. Responsibilities include CRM segmentation and nurture campaigns, career-site and CMS management, content development, paid and organic media, funnel measurement, reporting, ROI analysis, stakeholder presentations, and recruiter enablement. Partners with Talent Acquisition teams to address hiring needs and coordinates campaigns, events, platforms, vendors, and candidate-facing digital touchpoints.

Develops statistical and machine-learning models for pricing strategy, revenue optimization, demand forecasting, segmentation, and utilization analysis. Designs experiments, validates and documents models, prepares large-scale datasets, and partners with data engineering teams on scalable pipelines and deployment. Translates analytical outputs into pricing recommendations, dashboards, and decision tools while supporting governance, stakeholder presentations, and analyst enablement.

Leads enterprise-wide pricing strategy, revenue optimization, forecasting, coding, margin management, and commercial pricing across U.S. hospitals and ancillary businesses. Oversees a 20-plus-person team and partners with Finance, Operations, Marketing, Digital, and senior leadership to drive growth, competitive positioning, compliance, and client accessibility. Builds advanced analytics, governance, pricing systems, and revenue management capabilities while advising executives and guiding Canadian operations.