Teams at VASA Fitness

Leads enterprise pricing and revenue management across VASA Fitness clubs, membership products, premium offerings, and ancillary services. Develops pricing architecture, financial models, forecasts, dashboards, experiments, promotions, and market strategies. Analyzes elasticity, customer behavior, retention, lifetime value, profitability, and competitive positioning. Partners with Finance, Marketing, Operations, Product, Technology, Analytics, and Real Estate, presenting recommendations to executive leadership and establishing governance for pricing decisions.