Teams at VASA Fitness

Leads enterprise pricing and revenue management across VASA Fitness clubs, membership products, premium offerings, and ancillary services. Develops pricing architecture, financial models, forecasts, dashboards, experiments, promotions, and market strategies. Analyzes elasticity, customer behavior, retention, lifetime value, profitability, and competitive positioning. Partners with Finance, Marketing, Operations, Product, Technology, Analytics, and Real Estate, presenting recommendations to executive leadership and establishing governance for pricing decisions.

Leads VASA Fitness’s enterprise-wide talent acquisition strategy across 80+ clubs and Support Center roles. Oversees the recruiting team, high-volume hourly hiring, workforce planning, employer branding, ATS and recruiting technology, AI automation, vendor relationships, budget, compliance, and hiring metrics. Partners with executives and field leaders to support growth, new club openings, succession planning, and scalable candidate pipelines across multiple states.

Manages the gym’s personal training department by recruiting, developing, and coaching trainers; driving sales, client acquisition, retention, and session targets; ensuring safe, effective training; and maintaining an inclusive, professional gym environment. The role combines team leadership, fitness coaching oversight, customer service, operational responsibilities, and performance-based business growth.