Teams at Valerie Group

Partner with the Senior VP to turn strategy into execution across global e-commerce brands. Own SOWs, remove blockers, build SOPs and scalable workflows, manage cross-functional delivery, support hiring/onboarding, collaborate on finance and commercial tracking, and improve AI-powered operating systems to increase efficiency and accountability.

Lead strategy, execution, optimization, and experimentation for paid social campaigns (primarily Meta) across multiple ecommerce brands. Own budgeting, pacing, KPIs, audits, A/B testing, creative collaboration, data analysis, and mentoring to improve ROAS, reduce CPA, and scale profitable campaigns.

Lead end-to-end execution of creative projects across multiple e-commerce brands: brief, coordinate cross-functional teams and external vendors, translate concepts into production-ready artwork and packaging specs, maintain trackers and asset libraries, run quality reviews, negotiate timelines, and improve creative operations and workflows—including contributions to AI-powered creative tooling.