Teams at Valerie Group

Leads Valerie’s integrated creative function across content, copy, and design for consumer and eCommerce brands. Responsibilities include setting creative direction, developing campaigns and brand identities, managing multidisciplinary teams, establishing scalable workflows and quality standards, allocating resources, and partnering with Growth, Performance, Product, and Digital Experience teams. The role also uses consumer insights, performance data, AI, and automation to improve creative effectiveness and production at scale.

Develop brand voices, campaign concepts, messaging frameworks, social content, performance ads, website copy, eCommerce content, and CRM campaigns for consumer brands across international markets. Collaborate with creative, design, strategy, web, and performance teams to produce original, commercially effective messaging. Adapt copy across platforms, support brand building and conversion, manage multiple briefs, and maintain high editorial quality while using AI thoughtfully.

Own the commercial intelligence engine by developing growth forecasts, brand-level P&Ls, unit-economic models, variance analysis, benchmarks, and confidence measures. Translate financial and statistical models into product logic and AI agent workflows, define schemas and validation rules, and collaborate with engineering on production implementation. Communicate insights to founders and operators, establish documentation standards, and improve quantitative literacy across the business.