Teams at U.S. News & World Report

Lead U.S. News Education’s B2B marketing strategy, demand generation, campaigns, events, thought leadership, lead management, and marketing attribution. Manage marketing employees and contractors, collaborate with sales and executive leadership, establish MQL and lead-scoring processes, automate workflows in Zoho, measure campaign ROI, and report funnel KPIs. The role also supports coordinated marketing initiatives across Education subsidiaries and requires strong university executive relationships.

Execute and optimize paid search and social campaigns across Google, Microsoft, Meta, LinkedIn, and TikTok. Manage acquisition budgets, automated bidding, pacing, conversion tracking, attribution, and A/B testing across ad creative and landing pages. Analyze campaign and lead-quality data, improve conversion performance, and collaborate with Data Science, UX, Content, Partner, and Product teams. The role requires affiliate marketing experience, strong platform expertise, analytical skills, and hands-on campaign execution.

Manage and enhance products within the Money vertical by researching user needs, assessing competitors, defining features, and contributing to the product roadmap. Prioritize initiatives, oversee discovery and analysis, develop testable requirements, measure performance metrics, and collaborate with technology, design, marketing, editorial, compliance, and external stakeholders. Iterate products based on research, data, and customer feedback while supporting growth and consumer outcomes.