Teams at Urban Sports Club

Lead end-to-end product design for web and mobile, collaborating with PMs and engineers to create user-centered solutions. Conduct user research and usability testing, build wireframes, prototypes and high-fidelity visuals, refine designs using analytics, and contribute to the design system to increase engagement and satisfaction.

Lead the evolution and internationalization of Urban Sports Club's consumer brand, emphasizing community. Own end-to-end brand strategy and multi-channel campaign execution (PR, content, social), manage the creative studio and cross-functional stakeholders, translate insights into improved campaign performance, and oversee global brand budget and health metrics.

Lead and scale Urban Sports Club's European B2B2C partnerships: define commercial strategy, source and negotiate high-value deals, own revenue and member growth, manage partner lifecycle, and build a high-performing cross-functional partnerships team.