Teams at UpSwell Marketing

Build and launch UpSwell’s CRM and lifecycle marketing practice from the ground up. Develop service offerings, customer journey strategies, segmentation, automation, omnichannel campaigns, measurement frameworks, and scalable processes. Partner with sales, technology, analytics, and client services teams to drive client growth and measurable ROI. Serve as a hands-on CRM leader, support business development, and eventually recruit and lead a high-performing team.

Own digital marketing strategy, campaign performance, and client relationships across paid search, paid social, local search, and organic search. Analyze performance data, optimize campaigns, resolve tracking and delivery issues, lead client meetings, and recommend strategies tied to business outcomes. Collaborate with internal marketing and execution teams to launch campaigns, manage timelines, support retention and renewals, and improve service delivery.

Owns UpSwell’s Azure environment and leads migration from private cloud infrastructure to Microsoft Azure. Responsibilities include Azure architecture, infrastructure management, reliability, monitoring, security, CI/CD, infrastructure as code, automation, cost optimization, vendor coordination, documentation, and on-call incident response. The role partners with technical and business stakeholders to modernize infrastructure, improve scalability, minimize disruption, and establish secure, reliable cloud operations.