Upfront Ventures

After 17 years we’ve changed our name from GRP Partners to Upfront Ventures. 

What's up with that? 

Well, the venture capital industry has changed a lot in the past 20 years and we have too. 

Wouldn’t we be a bit hypocritical to talk with entrepreneurs about innovation but not be willing to take it on ourselves? 

We wanted a new name to signify this change, one that stands for our values and what we feel will be important in our industry for the next 20 years. 

Transparency. Candor. Point-of-view. Accessibility. 

Plus, most of our investments are Seed or A round – so there’s that, too. 

Having just announced our newest $200 million fund (our 4th fund), we thought it was perfect timing.