Teams at UNRL

Own UNRL’s full-funnel DTC growth strategy across paid acquisition, SEO, affiliate marketing, email, SMS, loyalty, and retention. Manage media budgets, agencies, campaign optimization, lifecycle programs, creative testing, and performance reporting. Use Shopify, GA4, and attribution platforms to improve CAC, ROAS, revenue, LTV, repeat purchases, and customer engagement while partnering cross-functionally on launches, inventory, merchandising, and customer experience.

Lead UNRL's end-to-end global supply chain, overseeing sourcing, production, factories, quality, logistics, fulfillment, and 3PL. Build scalable processes, KPIs, supplier relationships, and systems to improve cost, speed, quality, and inventory performance. Partner cross-functionally to enable product launches, optimize landed cost, and develop a high-performing supply chain team.