Teams at UNRL

Owns UNRL’s marketing operating system, including master calendars, campaign workbacks, intake, prioritization, resource planning, project-management workflows, reporting, and launch readiness. Coordinates cross-functional teams across Brand, Creative, Production, Product, E-Commerce, Sales, Wholesale, and external partners. Identifies risks, manages dependencies, improves operational processes, and provides leadership with visibility into priorities, capacity, project status, and execution risks.

Own UNRL’s full-funnel DTC growth strategy across paid acquisition, SEO, affiliate marketing, email, SMS, loyalty, and retention. Manage media budgets, agencies, campaign optimization, lifecycle programs, creative testing, and performance reporting. Use Shopify, GA4, and attribution platforms to improve CAC, ROAS, revenue, LTV, repeat purchases, and customer engagement while partnering cross-functionally on launches, inventory, merchandising, and customer experience.

Develop and improve UNRL’s B2B and D2C Shopify storefronts, custom apps, integrations, and internal tools. Own features from requirements through release, optimize performance, accessibility, responsiveness, and technical debt, and troubleshoot production issues. Collaborate with ecommerce, sales, design, agency, and technology teams while using AI-assisted development tools with strong technical judgment. Integrate Shopify with ERP, CRM, fulfillment, and other business systems, and recommend scalable architectural solutions.