Teams at University of Waterloo

Develops and delivers integrated marketing initiatives across web, email, social media, advertising, and promotional channels. Coordinates campaigns, timelines, approvals, stakeholders, and marketing content while applying brand and accessibility standards. Analyzes campaign performance, audience engagement, and channel metrics to recommend improvements. Supports marketing planning, governance, process optimization, and continuous improvement within established frameworks.

Leads cross-functional commercial projects for university print, retail, and food service departments, managing scope, timelines, KPIs, stakeholders, communications, and issue resolution. Provides data-driven recommendations on merchandising, purchasing, pricing, assortment, and category strategy. Manages apparel and technology vendors, evaluates performance, supports trademark compliance, develops dashboards and research initiatives, and contributes to business growth and operational improvements.

Leads university-wide alumni engagement strategy, digital community development, volunteer programs, events, partnerships, and outreach. Manages alumni team members, budgets exceeding $100,000, vendors, data processes, communications, and program evaluation. Collaborates with campus departments, alumni, donors, volunteers, and university leadership to increase participation, strengthen relationships, and support advancement objectives.