Teams at Universities of Wisconsin

Serve as primary marketing partner for assigned colleges/departments. Develop strategic marketing plans and integrated campaigns across web, email, social, digital ads, and events. Coordinate cross-functional teams, manage multiple initiatives, analyze campaign performance using analytics, advise stakeholders on audience-centered strategies, and ensure alignment with enrollment and institutional brand goals.

Provide accurate guidance and administration for the UW 403(b) Supplemental Retirement Program: respond to complex benefit inquiries, process and audit enrollments, research eligibility and plan rules, deliver trainings and outreach, coordinate with payroll/recordkeepers, support meetings and reporting, and recommend operational improvements to ensure compliant, efficient program administration.

Lead college-level marketing strategy, create content across digital and print platforms, plan and execute student- and employee-facing events, support student organizations and centers, generate and analyze event and marketing outcome reports, and manage funds and student leadership engagement.