Teams at Universal Music Group

Lead end-to-end artist marketing campaigns for Virgin Music Group Canada, developing fan-first strategies across digital and physical formats. Manage budgets, timelines, creative development, paid media, influencer and creator activations, DSP pitches, and cross-team collaboration with artists, managers, labels, and agencies. Monitor trends, analyze campaign performance, and provide strategic local and global coordination.

Lead account management for artists and labels, oversee merchandise and D2C strategies, drive growth, and mentor high-performing teams in the music marketing space.

The Associate Manager manages omni-channel campaigns to engage music fans through email and SMS marketing, focusing on analytics and cross-functional collaboration. Responsibilities include developing strategies, analyzing performance, and optimizing campaigns for better retention and engagement.