Teams at Unified

Manage and optimize multi-channel paid social and programmatic campaigns to meet KPIs (CPA, ROAS, CTR, CVR, LTV). Develop testing and scaling strategies, implement automation, analyze performance, report insights, oversee client onboarding, and collaborate with account, product, and analytics teams to improve processes and outcomes.

Lead development and roadmap of AI-powered products for internal teams and advertisers, translating AI concepts into product requirements, partnering with engineering, data science, sales, and ad ops to launch targeting, creative, analytics, and automation solutions.

Manage product roadmap from discovery through launch: research user problems, define personas, scope features with engineering, write user stories and acceptance criteria, validate hypotheses with analytics and A/B tests, and drive go-to-market and stakeholder adoption.