Teams at Underscore Marketing

The Paid Search Specialist manages and analyzes paid search campaigns, ensuring alignment with client goals, reporting results, and optimizing performance, particularly for regulated industries.

Contractor will design and build marketing analytics dashboards and client reports (Power BI), translate stakeholder needs into visualizations and technical requirements, define measurement frameworks and KPIs, liaise between client delivery and engineering, and improve cross-channel campaign reporting for healthcare/pharma clients.

The role involves leading media strategy and analytics in pharmaceuticals, delivering insights, managing performance reporting, and guiding DTC and HCP strategies while ensuring compliance and data-driven decisions.