Underscore Marketing Benefits Overview

Supports day-to-day client account management for digital advertising and marketing programs. Responsibilities include client communication, project coordination, campaign deliverable support, quality assurance, financial tracking, workflow documentation, and monitoring client and campaign insights. The role partners with project management, media, strategy, ad operations, data technology, and finance teams while supporting account health, client relationships, and growth opportunities.

Leads integrated omnichannel media strategy for pharmaceutical brands across HCP and DTC audiences. Owns channel planning, investment frameworks, large media budgets, agency partnerships, performance optimization, client leadership, and launch and lifecycle strategy. Ensures media plans comply with MLR and FDA requirements while using data to improve engagement, adoption, and prescription lift.

Own pharmaceutical media performance reporting, analyze marketing data, develop dashboards, identify optimization opportunities, and present actionable insights to clients. Support attribution, test and control analyses, predictive modeling, AI-enhanced reporting, and process improvements. Collaborate with strategy, analytics, media, client services, data science, and technology teams to advance reporting capabilities and data-driven decision-making.