Underscore Marketing Benefits Overview

The role involves leading media strategy and analytics in pharmaceuticals, delivering insights, managing performance reporting, and guiding DTC and HCP strategies while ensuring compliance and data-driven decisions.

Support pharmaceutical brand and commercial teams by transforming and integrating healthcare and media data using SQL and cloud warehouses, performing EDA and statistical analysis, preparing datasets for advanced analytics and ML, and building visualizations and dashboards. Communicate insights to cross-functional stakeholders, document methodologies, and maintain analytical workflows and data governance for marketing and analytics use cases.

Lead SEO strategy and execution focusing on AI-driven and traditional search visibility. Optimize content for AI answer engines (GEO), run technical audits, build AI/automation workflows for keyword research and reporting, and translate SEO performance into client-ready insights while collaborating with developers and cross-functional teams.