Underground Cellar

Underground Cellar is an exciting new online wine marketplace to discover, buy, and store premium wines. Buyers love that over half of the bottles they buy are randomly swapped-out for free to rare and private-stash bottles from prestigious wineries; and they can store up to 500 bottles for free in our "Cloud Cellar" in Napa Valley. But the real benefit is that we provide wineries a sustainable new sales channel that never uses discounts. This allows them to quickly sell wine without bastardizing their pricing structure or harming their brand image.