Teams at UN/COMMON (uncommonagency.co)

Lead lifecycle marketing strategy for a portfolio of DTC ecommerce clients. Develop roadmaps across email, SMS, CRM, customer journeys, segmentation, personalization, loyalty, and retention. Analyze performance, run experiments, recommend optimizations, and present strategic recommendations. Serve as primary client advisor, lead meetings and reviews, and collaborate across creative, development, project management, and client services to deliver high-quality lifecycle initiatives.

The Senior Strategist, Lifecycle Marketing develops strategies for ecommerce clients focusing on retention and engagement across channels like email and SMS.

Develop and lead lifecycle marketing strategies for DTC ecommerce clients using Klaviyo and Shopify. Advise on email, SMS, CRM, segmentation, experimentation, and loyalty programs; analyze performance, create roadmaps, align scope, and provide strategic guidance to internal teams and clients to drive retention and revenue growth.